This micro-credential is designed for anyone who's involved directly or indirectly in developing products or services for customers/clients and need to understand their customers.

The "AI for Product Skills Collection" micro-credential series covers the entire product management lifecycle, and each connects to and builds on the others:

customer research → product discovery → product planning → product metrics → product strategy → stakeholder management

AI for Customer Insights focuses exclusively on using AI in the crucial stage of customer research and analysis — the foundation of the product management lifecycle.

Should I take the full AI for Product series?

YES — if you want end-to-end confidence and competence in AI-supported product work. Completing four micro-credentials leads to eligibility for a full ICP certification in AI and Product, as a $200 series discount (per class savings of $50).

Find out more about the full series here.

We do recommend that you have some experience and a general awareness of how to use AI and generative/LM models, but you don't have to be an expert.

You also don't need "product" experience, although having even a small working familiarity with the terms, tools, and general process might help (not necessary).

We'll start with accessible governed ways to use AI in discovery activities, and build from there. You'll get templates and guardrails so you can use AI safely and confidently regardless of your level of experience.

Yes - absolutely!

The AI for Customer Insights course is relevant for anyone offering products or services to customers/clients, and wants to deepen their knowledge and understanding about using AI in customer research and analysis.

If you'd like to have an honest, candid chat to figure out whether it's truly a fit for you, contact us contact us here.

If you're looking to explore and/or move ahead and schedule a team training session for this course, we recommend you contact our business training team here.

A team member will contact you within 24 hours to help figure out the best options for you and your team!

Unlike generic AI courses, this curriculum is focused on the use of AI in customer research and insights phase of the product management lifecycle, and it fits in the broader "AI for Product Skills Collection."

We don't just teach AI theory and capabilities. We teach practical integration of AI, framing as much as possible with the real-world variables of your day-to-day, including the many constraints and opportunities you may experience inside your organization.

Additionally, this course (as well as the other AI for Product micro-credentials) are fully accredited by ICAgile and taught by our licensed, accredited and authorized instructors, meaning they meet the highest quality standards and prove a certain level of professional competency and skill.

Learn more about ICAgile's accreditation here.

You'll learn to work with popular generative AI tools like ChatGPT, Claude, and other AI platforms commonly used in customer research & analytics (and product management more broadly) within the frame of internal organizational environments.

The focus is on connecting learning with practical application — creating effective prompts for a given stage activity, how to interpret AI outputs, and how integrate AI into your existing product discovery strategies and executional workflows.

With our deep experience in enterprise environments, we understand the unique challenges of your business day-to-day. Frameworks, tools, and content are adapted accordingly.

Yes! Upon completion of this micro-credential, you'll earn an ICAgile micro-certification for expertise in "AI for Customer Insights." This micro-credential is one of six stackable micro-credentials in ICAgile's AI for Product Skills Collection.

Importantly, students must be present and complete at least 95% of the live, four-hour course.

Upon successful completion of four micro-credentials in the AI for Products series, you'll be eligible for a full ICP certification from ICAgile.

At adaptiveX we're currently offering four of the AI for Product micro-credentials:
- AI for Customer Insights
- AI for Product Discovery

- AI for Product Metrics
- AI for Product Planning

(AI for Product Strategy and AI for Stakeholder Mgt coming soon!)

You can learn more about the full AI for Product series here.

This course is a live, 4 hour, virtual training session led by our awesome expert facilitator and ICAgile-accredited instructor, Carlos Oliveira.

The course combines some theory, but is heavy on interactive activities and dynamic discussions. Students must actively participate in 95% of the course to receive your micro-credential (all cameras on!). There is no exam required.

Participants will have access to all artefacts and documents created and used in the course upon successful completion.

Recordings of the course will not be available at this time.

No, not at this time.

We do plan on offering asynchronous versions of this and all our AI for Product micro-credential courses soon. We expect to have them up and running by May/June of 2026.

For now, we're offering live (virtual) only.

Please note that to earn your ICAgile certification you must actively participate in 95% of the course — cameras on and group participation is required. If you can't attend the entire 4hours, unfortunately you won't receive your micro-credential.

As soon as you complete the checkout, you'll be able to select and book the course date that works best for you.

‼️ Make sure you use the exact same email, first + last name in both forms ‼️

As you complete both steps you'll receive confirmation emails and a receipt. You'll get a few reminder emails (and texts, if you sign up for them) as the course gets closer.

👉 Make sure you check your junk folders and add emails from AdaptiveX to your safe senders list!

Contact us here any time if you're having any difficulty.

Because of the the live, dynamic nature of the course and current accreditation requirements, a minimum number of students are required to run the course.

Refunds will only be available up to 48 hours before the course runs.

Likewise, rescheduling is permitted up to 48 hrs before the course runs.

No refunds will be available for no-shows and you will not receive your accreditation (accreditation rules require participants to actively participate and complete 95% of the live course). You can find more detail on our Refund & Rescheduling policy here.