This micro-credential is designed for product owners/managers, UX researchers, business analysts, innovation leaders, product designers, and anyone involved in early-stage product development (ore related) who wants to learn how to leverage AI to accelerate customer research and analysis work.

It's ideal for those who already understand product fundamentals and are ready to integrate AI into their workflow.

We do recommend that you have some experience and a general awareness of how to use AI and generative/LM models.

It also helps a lot too if you've had exposure to "product" management/development (or product-related or product-adjacent roles/experience), and have a working familiarity with the terms, tools, and general process.

The course is designed to teach you how to effectively use AI tools for product discovery, and we focus on connection of knowledge and understanding to practical applications rather than deep technical knowledge.

While our course content and activities lean toward representing our typical client environments (medium- to large-sized organizations), this is still a relevant course and micro-credential for anyone interested in deepening their foundational AI knowledge + understanding, and in building their AI skill within the "product" sphere.

Even where the examples, case studies or activities may be tailored with an organizational environment in mind, the underlying principles and use cases absolutely still apply to any product-related workflows and environment, including small and even micro (who often provide product-related services to companies and organizations).

Especially when taken along with the other courses in the AI for Products Micro-Credential Series, you'll find that the themes, frameworks and tools are relevant in many different contexts, environments, and applications.

If you'd like to have an honest, candid chat to figure out whether it's truly a fit for you, contact us contact us here.

👉 And don't worry, we'll be straight with you. We feel very strongly about fit and slimy selling practices don't vibe with our values!

If you're looking to explore and/or move ahead and schedule a team training session for this course, we recommend you contact our B2B scheduling expert, Leah O. at [email protected] or by filling out this brief form: aipb2b.adaptivex.com (follow-up will be 24hrs or less).

Unlike generic AI courses, this curriculum is lazer focused on the customer research and insights phase of the full product management lifecycle.

We don't just teach AI capabilities. We teach practical integration of AI along the product management process, framing as much as possible with real organizational constraints: legacy systems, approval hierarchies, competing priorities, and risk management (to name a few).

This AI training course is designed and delivered to support, enhance and augment how individuals/teams (and their leaders) within medium-large organizations actually work in product management/product adjacent areas.

Freelancer/Solopreneur/Entrepreneur? This may still be for you - check out the "Is this course appropriate for freelancers, solopreneurs, and entrepreneurs?" question above.

You'll learn to work with popular generative AI tools like ChatGPT, Claude, and other AI platforms commonly used in customer research & analytics (and product management more broadly) within the frame of company/enterprise environments!

The focus is on connecting learning with practical application — creating effective prompts for a given stage activity, how to interpret AI outputs, and how integrate AI into your existing product discovery strategies and executional workflows.

With our deep experience in enterprise environments, we understand the unique challenges of your business day-to-day. Frameworks, tools, and content are adapted accordingly.

Yes! Upon completion of this micro-credential, you'll earn an ICAgile micro-certification for expertise in "AI for Customer Insights." This micro-credential is one of six stackable micro-credentials in ICAgile's AI for Products Micro-Credential Series.

Importantly, students must be present and complete at least 95% of the live, four-hour course.

Upon successful completion of four micro-credentials in the AI for Products series, you'll be eligible for a full ICP certification from ICAgile.

At AdaptiveX we're currently offering four of the AI for Product micro-credentials:
- AI for Customer Insights
- AI for Product Discovery
- AI for Product Planning
- AI for Product Metrics

(AI for Product Strategy and AI for Stakeholder Mgt coming soon!)

You can learn more about the full AI for Product series here.

This course is a live, 4 hour, virtual training session led by our expert facilitator and ICAgile-accredited instructor, Carlos Oliveira.

Carlos has an impressive 25-year career as a coach/trainer/facilitator/advisor in product, innovation and agility, across all sectors, all organizational sizes, and with every experience level, from entry level team member to the very highest decision-makers and executives.

No matter what your experience, you're in very good hands with Carlos. 👌

Will You Add Asynchronous Options?
Yes - that's the plan!

We're aiming to get asynchronous versions of this and all our AI for Product micro-credential courses up and running by summer 2026.

As soon as you complete the checkout, you'll be able to select and book the course date that works best for you.

‼️ Make sure you use the exact same email, first + last name in both forms ‼️

As you complete both steps you'll receive confirmation emails and a receipt. You'll get a few reminder emails (and texts, if you sign up for them) as the course gets closer.

👉 Make sure you check your junk folders and add emails from AdaptiveX to your safe senders list!

Contact us here any time if you're having any difficulty.

Because of the the live, dynamic nature of the course and current accreditation requirements, a minimum number of students are required to run the course.

Refunds will only be available up to 72 hours before the course runs.

Likewise, rescheduling is permitted up to 72 hrs before the course runs.

No refunds will be available for no-shows and you will not receive your accreditation (accreditation rules require participants to actively participate and complete 95% of the live course). You can find more detail on our Refund & Rescheduling policy here.